Could Technology Fix the Rift and Rivalry.
A business can severely suffer if the marketing and sales departments don’t get on. It is common for promotion and sales divisions to have differences when doing business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could extremely hurt if the groups do not get together. There are several office-based activities that could be implemented to curb this. Technology should be considered.
Communicate and cooperate with each other better.
Ineffective communication and lack of collaboration contributes to confusion between the two teams. When the teams arent’s speaking to each other, there is definitely a problem in working together. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing have all of the info that the sales require to close leads. On the contrary, sales team have all the valuable understanding into customer needs. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It must be well-defined, measured, supervised and evaluated. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.